Here at Lentune, we’ve been on an exciting journey of transformation. You might have noticed some recent changes in our appearance and messaging, and it’s because we’re rebranding!
Today, we’re thrilled to unveil not only our new brand, but also the ‘why’ behind it and what it means for our commitment to the construction industry.
Lentune CEO, Jono Bonifant explains our new brand
A visual transformation
Lentune’s journey began as a stand-alone invoice automation tool. Over the years, we’ve evolved into a comprehensive cost management solution, serving the unique needs of the construction industry.
As we continued to innovate and grow, it became clear that our brand needed to evolve too. So, today, we’re delighted to introduce you to the new Lentune.
Our rebrand encompasses more than just a fresh logo and vibrant colours; it’s a complete transformation in our tone of voice, tagline and even our website.
Our commitment to the construction industry
This transformation represents not only a visual change but also a recommitment to our purpose of liberating the construction industry with smarter financial workflows.
Lentune remains the same at its core but with an exciting new exterior.
All the functionality of Lentune that our customers love and rely on has remained the same. We’re keeping the Lentune name, our values, and our mission, which is to impress and excite customers by thinking outside the box, creating innovative products and working together with the industry to push boundaries.
The key difference you’ll notice is that we’re aligning ourselves with our customers and the industry we serve.
We aim to be seen not just as different but as uniquely valuable. Our rebrand is all about showcasing our distinct approach and personality. We’re more than just a software company; we’re real, personally invested and here to help.
This shines through in everything from our logo, our colours, our brand mascot and our tone of voice.
Our new tagline, “Smarter Construction Software,” perfectly encapsulates what Lentune is all about—we understand the challenges of the construction industry, and we’re passionate about finding smarter solutions to tackle them.
The colours we’re using are bright, modern and inviting. But they’re also simple — like our software, streamlining processes and making your life and work easier, not harder.
And of course, meet Hardhat— our playful and charming new brand character. Hardhat embodies our commitment to a more approachable, collaborative, and fun Lentune — because we don't take ourselves too seriously!
That’s all from us for now; we’ll let you get back to conquering your construction finances with ease.
We hope you’ll enjoy the new brand as much as we do. We want you to feel confident and excited about using Lentune, knowing you’re working with a trusted partner genuinely invested in your success.